If you watched Channel 4 you will probably have heard the now famous strapline – “Documentaries on 4, sponsored by Honda”. Well to continue this sponsorship during 2011 Honda will be releasing a series of mini-documentaries starring real-life customers who use their Honda products in unique ways.
The first of these mini-documentaries features Philippa, an alpaca breeder in Oxfordshire. She his a pioneer of alpaca breeding and farming in the UK and she his helped on her farm by her trusty Honda ATV. You can watch her short video below. These features have been created by Hollie Newton (Wieden + Kennedy W+K).
You too can get involved with this campaign. Do you use your Honda in unique way? Have you turned your Civic into an ice cream van? Or perhaps you use your hedge trimmer to create outlandish creatures? Whatever your story, if it’s unexpected, and just a little bit silly, we’d like to hear it. I’m sure some of the people of Glasgow have some stores to tell!
Do get involved simply visit the HOnda Hub Website and go to the take part section, there you will find a form to tell your story, upload a photo or two, (or a video if you’re feeling adventurous), and let Honda know how you use their products.
They’ll even turn their favourite story into a mini documentary online, and also create TV snippets for their Channel 4 and More 4 documentary sponsorship. So what are you waiting for Glasgow, get involved.
